littera-info

EVALUATION OF FORMS FOR MEASUREMENT OF CUSTOMER SATISFACTION BY SPERLING METHOD IN MICROSOFT EXCEL

The objective of this paper is to point out need to evaluate the forms for measuring of customer satisfaction by Sperling method in Microsoft Excel. Nowadays many undertakings use classic evaluation of simple questionnaires, which is not sufficient. One of the priority objectives of the undertaking is to determine customer satisfaction with the provided services. The customer is the epicenter of income and stand for long-term success of any undertaking. For that reason, every effort should move closer to the customer.

Authors: Eva MAJERČÁKOVÁ, Peter MAJERČÁK
Keywords: undertaking, customer, quality of services, Sperling method, satisfaction
Volume:
Issue:
Full article