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THE REVERSE LOGISTICS

Although the reverse logistics has its part on costs, it may be difficult to imagine its impact on profit. It is true that the company more often concentrates on their costs aspect of claims management than on profit one. To achieve success of the company, it is necessary to
aggressively manage also this profit aspect. In order to understand the way how the reverse logistics can create a value, it is necessary to understand both components of this process – marketing and logistics. Effective processing of claims can improve perception of the product quality by the customer, to minimize purchase risks and reputation of the whole company.
Such processing can be achieved by reliable information system.

Authors: Iveta KUBASÁKOVÁ, Jaroslava KUBÁŇOVÁ
Keywords: reverse logistics, legal aspects, division, costs, advantages.
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